Institutions

Short films are exhibited at independent cinemas such as the Premiere Cinema where they are primarily viewed with other short films for a small fee. These short films are usually discovered in film festivals such as Encounters and these festivals promote the film by handing out different kinds of awards to best shorts and giving them recognition. Also various game companies pay for individuals to create short films around their video games to promote them.

Audience

The audience for short films is generally students who create short films of their own for example the gratification for students to watch these and make them, is to get notice by companies as potential film makers and creators; similarly audiences watch these short films so that they can get ideas and inspiration for their own creations.

Another type of audience for the short film genre is film festival companies such as encounters (http://www.encounters-festival.org.uk/ ) that allow short films to be exhibited and viewed too find potential in aspiring film makers.