Why do short films get made

Short films are made for a number of reasons. The first reason is that they cn be used to promote a product, for example the video game ‘Army of Two: The Devils Cartel’ had a live action short film created by a short film production company to gain interest from fans of the franchise and people looking for a new type of game to play. In the behind the scenes footage the team reveal that the actual game company gave the production team the real masks for the film and told them to create something with them. So the reasoning behind people creating short film is that even though the film itself may not make any money, the actual product that the film is promoting will benefit and make the money.

http://www.youtube.com/watch?v=6vgo-7iYXiE

http://www.youtube.com/watch?annotation_id=annotation_60335&feature=iv&src_vid=6vgo-7iYXiE&v=q7l8t2B3K9w

Another reason behind short films being created is to raise awareness for certain issues, such as a council trying to raise awareness on a social issue. These films are not profit designed in terms of money, they are created to hopefully benefit the society around them and the audiences to profit from knowledge of events that happen around them.

https://www.youtube.com/watch?v=_0ADc-r4ub0

The final reason for short films to be made is for things such as school and college projects, or people trying to obtain recognition in the film industry. By creating a short film and placing it either on the internet on websites such as YouTube, or entering them in film festivals such as http://www.encounters-festival.org.uk/ . In doing this, it allows people to see their talent and provide opportunity to get into a serious film production.