The audience for short film

Demographics

The main demographic groups for short film are from group A - C1. These skilled professionals are looking for potential in rising film makers, usually to recruit them into the industry to begin to produce feature films and show; alternatively from observing these shorts a person could be offered a place on a professional film making course.

From the perspective of students, they are usually placed in group E but there financial backgrounds (in terms of their parents careers) are normally based between group A - C1. So students at school, college or university are a general audience for short film because they study these short films for inspiration and technical tips on how to create their own products. Short films general audience also tends to be anyone interested in media, this is reinforced by the fact that most short films are viewed on websites such as YouTube and are searched for by people seeking media inspiration.

Succeeders

These tend to be people high earning and achieving people who earn a large sum of money and believe they have control over situations. The reason they would be interested in short film, is to find an individual to invest their money into to produce a successful product in which they can return a profit.

Aspirers

These tend to be relatively young people such as degree graduates that are aiming to get higher and further in their life and career. These people would be looking into doing heavy research into the media industry, in particular the film industy aspect so that they could gain knowledge and inspiration for their own creations.

Individualists

These generally tend to be people who wish to stand out from the crowd and make their own mark on the world. So members from this social area could be looking into short film to create their own original piece to present to obtain recognition.