Hegemony

Hegemony is not a forced political movement, hegemony is where an organisation see trends in society and utilise this knowledge to create products that fit in with the cultural values and ideas of that time. For our AS Media product the hegemony behind it was down to the current craze of zombie film's and television series such as the 'The Walking Dead'. In these past couple of years there has been a large increase in the number of zombie products being produced across wide forms of media and we therefore applied our ideas of hegemony to our own media production. We decided to combine the desolute environment of 'The Walking Dead' with the fast paced action of 'World War Z'. In doing this we were able to make a product that worked well in the current market.