Ideology

Ideology is the way in which companies that mediate different products and utilise different aspects of media in order to reflect the same ideas and values that the companies hold. For example, when Americans produce films the Americans within it are almost always portrayed as superior to the rest of the world; in addition they also show the lower classes and the homeless in a negative connotation. Valentin Volosinov argued that a theory of ideology which grants the purely abstract concept of consciousness an existence prior to the material forms in which it is organized could only be metaphysical. Ideological forms are not the product of consciousness but rather produce it. 

In our AS Media production, the ideologies behind it were that we wanted to create a digesis where all are now equal in a desolute environment. It was made to show that the main protagonist could have been from any social background be it rich or poor but is now reduced to the bare essentials left to him. So the ideology for the product was to get an audience to feel the sense of isolation and ruthlessness to survive, it doesn't matter who a person is, they are all on the same level when it comes to living.